“The greatest business story of this generation is a design tale”

October 21, 2013


If you are a fan of anything Apple-related, have an appreciation for smart design and love a great business story, we highly recommend you check out this article which appeared in the October issue of Fast Company. The article kicks off with an interview with our Arc Collection by Zephyr designer, Robert Brunner, who founded Apples’ industrial design group and is also the founder of Ammunition and the designer of the Beats by Dre headphones.

“I sometimes joke that when I die, my tombstone will say, ‘Here lies the guy who hired Jonathan Ive.'” -Brunner

Fast Company takes a look at the oral history of Apple’s design by exploring the people who helped create it… “What we found is that the greatest business story of the past two decades–how Apple used design to rise from near bankruptcy to become the most valuable company in the world–is completely misunderstood.” -Max Chafkin

Let us know what you think after reading the article!